The Spanish consultancy brings its services and proprietary methodology to new markets in partnership with Speyside Group
The public affairs consultancy will provide services across the region through its offices in Mexico, Brazil, Colombia, Peru, Chile, and Argentina
Since its founding in 2016, Estrategos has become one of Spain’s leading firms in public affairs consultancy. After doubling its revenue and workforce over the past two years and building an unprecedented track record in its field, the firm now enters a new phase of international growth through a partnership with Speyside Group—a global consultancy specializing in Corporate Affairs, Public Policy, and Investment Support, with 15 years of experience in Latin America and other emerging markets.
According to Francisco Jerez, CEO and founder of Estrategos, “the strong loyalty we’ve built with our clients allows us to embark on a new phase of joint growth. From now on, we’ll also be able to guide them through the complex maze of institutions, regulation, reputation, and stakeholder impact at the local levels of Latin American countries.”
Estrategos’ hallmark—preventive intelligence—now takes on an international dimension thanks to this partnership with Speyside Group. “Our clients will be able to anticipate and respond effectively to any global challenge, with the same quality and services they already receive in Spain.”
This strategic alliance allows Estrategos to combine the experience and in-depth knowledge of both firms, offering clients integrated services under the *Smart Influence* method—a result of professionalizing, organizing, and systematizing public affairs processes. This approach has been key to the consultancy’s growth.
On Both Sides of the Atlantic
Thanks to its alliance with Speyside Group, Estrategos now offers Spanish companies access to an international network of eight offices across Spain and Latin America. This network is designed to defend their interests, mitigate risks, and seize opportunities that support the achievement of their goals—always through innovative, tailored solutions that address the most complex challenges across various sectors and markets.
In addition to its Spanish offices, Estrategos will operate through locations in Mexico, Brazil, Colombia, Peru, Chile, and Argentina. These offices enable the firm to provide services throughout the entire region, including the Caribbean.
Relations between Spain and Latin America represent a fundamental link in the global economic and commercial landscape. With deep historical, cultural, and linguistic ties, both regions have established a strategic collaboration that drives mutual growth and development. In fact, Spain remains the second-largest investor in Latin America, while the region is now the fourth-largest investor in Spain.
“Whether it’s a Spanish company with interests in Latin America, or a company from the region looking to use Spain as a gateway to business in the European Union, we can help,” explains Francisco Jerez.
An Alliance Under the Leadership of Santos Ortega
The Estrategos–Speyside Group alliance is led by Santos Ortega, serving as Senior Advisor. He oversees the integration of services and the implementation of a unified methodology through his work with both consultancies. Ortega is a seasoned professional with over 20 years of experience in public affairs management, political and corporate communication, and training.
Prior to his work as an independent consultant, he served as Director of Public Affairs at MAS Consulting, Head of Communications at the public company Turismo Madrid, and consultant at Edelman. He has also worked as a political communication advisor in Spain, Chile, and Brazil, participating in numerous electoral campaigns at various levels. In 2010, his work earned him the *Rising Star* award from the U.S. magazine *Campaigns & Elections*.