The team behind the Public Affairs consultancy stars in the video ‘My First Political Memory’
Madrid, Thursday, December 5, 2024. The Public Affairs consultancy Estrategos commemorates Constitution Day with a video aimed at highlighting the value of politics and politicians in the eyes of citizens. For this reason, the consultancy’s employees—of diverse backgrounds, ages, and ideological leanings—step in front of the camera to share their first political memory, explain why political activity matters, and, ultimately, pay tribute to the Constitution.
December 6 marks Constitution Day, celebrating the political framework that has enabled representation of ideas, citizen voting, ideological plurality, freedom, equality, and non-discrimination in Spain, as well as years of peaceful coexistence among all Spaniards. This year, Estrategos presents a video titled *‘My First Political Memory’*, which serves as a tribute to the Constitution from multiple perspectives, reflecting the views of several of the consultancy’s employees. Their reflections offer an open and diverse outlook—much like Spanish society itself.
“The success of the Constitution was that everyone had to make concessions in order to find common ground and live together in harmony,” emphasizes Estrategos CEO, Fran Jerez, who adds, “the best part of politics is being able to bring real change to citizens’ lives.”
Meanwhile, Estrategos consultants who have experienced politics from a young age and within their own homes share a variety of memories—from an absent uncle who was exiled during Franco’s regime after having served as a minister during the Republic, to memories of a father, a minister counselor, who was the victim of a kidnapping at an embassy by a terrorist group.
For some Estrategos employees, their first political memories are those of an entire generation: being in class at school and hearing the constant sound of emergency sirens on the streets of Madrid on March 11, 2004. For others, it’s the slogans and jingles of political parties during election campaigns. And there’s one memory most of them share: trying to slip the voting envelope into the ballot box while accompanying their parents to vote.
Different first memories, separated by years, yet all come together at Estrategos in this video directed by Bea García-Risco, founder of BGR Producción.
“The only possible tool” to bring about change “is politics,” say consultants at Estrategos, who are convinced that “the Constitution remains alive because it belongs to everyone and to no one,” and that it has played a key role in uniting the country.
They pay tribute to the framers of the Constitution, recognizing that “they had the vision to sacrifice part of their ideals to build a common project.” Above all, they emphasize the importance of not taking for granted “the ability to choose our representatives every four years,” a right that is often assumed as a given.
Memories, reflections, and insights from the diverse and plural team that makes up Estrategos come together in this tribute to the Constitution, highlighting how working through political differences brings out the best in people. Estrategos is a Public Affairs consultancy specializing in regulatory processes and political advocacy at the municipal, regional, national, and European levels. It operates in Madrid, Barcelona, the Valencian Community, the Basque Country, Asturias, the Canary Islands, Brussels, and Latin America.
The firm has nearly fifty employees and collaborators and has continued to experience significant growth since its founding in 2016 by Fran Jerez and Amparo Plaza.